Sporting Index signs Frankie Dettori as brand ambassador
Published 1st June 2020
Dettori will carry the Sporting Index logo on his breeches and collar, as well as offer thoughts on his rides at Sportingindex.com and support with social media posts and daily previews during the season’s major meetings.
Sporting Index, which launched a fixed odds offering in 2019 to run alongside its well-established spread betting service, also currently sponsors leading jockey Barry Geraghty.
“I’m over the moon to be joining Sporting Index ahead of the new flat season,” Dettori said. “There are some top-quality horses that I can’t wait to get on this year, and I look forward to telling readers all about them.”
Simon Trim, chief executive of Sporting Index, added: “Frankie is the face of flat racing, if not horse racing as a whole, so it’s hugely exciting to have him as a Sporting Index brand ambassador.
“He is often riding the most talked about horses of the season, like Enable and Stradivarius, and we’re delighted to be able to bring racing fans closer to that with his regular blog.
“Even though he has cost us plenty of money over the years, no-one has done more to promote the sport of horse racing and we couldn’t be happier to have him on board.”