SoftSwiss affiliate platform Affilka expands to sports betting

SoftSwiss affiliate platform Affilka expands to sports betting

Affilka, the affiliate marketing platform developed by SoftSwiss, has debuted its new service designed specifically for sportsbooks.

Published 26th February 2021

The developer said the new service, which builds on the existing online casino package, is a response to an increasing number of gaming operators broadening their offering to include betting.

The module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from igaming brands.

As well as player activities such as visits, registrations and first deposits, Affilka now also collects multiple data points on sports betting activities such as bets, cancelled bets, wins, GGR and bonuses.

Anastasia Borovaya, Affilka product owner at SoftSwiss, said: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects.

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