Players visiting the MAlta-licensed site are immersed in five different cities, each with its own distinct sporting arenas.

After reaching all the arenas in one city, users obtain its unique bonus and travel to the next one.

Coins are earned by betting on Betinia’s casino games and sportsbook options, as well as unlocking its achievements by winning weekly challenges or interactive tournaments.

Betinia joins Soft2Bet’s operator portfolio of more than 30 brands.

Ivan Piorischin, product owner at Soft2Bet, said: “We are delighted to release the gamification-packed Betinia, which offers bettors a varied and immersive range of casino and sportsbook options within an exciting cross-boarder adventure.

“The product caps a hugely successful year here at Soft2Bet, with a large and growing number of customers across the globe now benefitting from our world class offering.”