Focused on the Latin America market, the new product offers users access to sports betting and casino gaming services.

Users can accumulate points by playing casino games and placing bets, and can exchange these points for bonuses.

MultiApuestas follows on from the existing B2B solutions previously unveiled by Soft2Bet, including FEZBet and Irokobet.

Jose Garcia at Multiapuestas said: “Combining the best elements of sportsbook and live casino with Spanish-speaking dealers and world class gamification features, we’re very confident that the brand will be a major success in the coming period.”