Soft2bet partners with PartnerMatrix

Soft2bet partners with PartnerMatrix

Casino and sportsbook platform provider Soft2bet has brokered a deal with PartnerMatrix to strengthen its acquisition tools, with a focus on its sports betting brands and partners.

Published 6th November 2020

The PartnerMatrix Agent Management System is now live across the Soft2bet network, which will allow the group’s brands to broaden its customer base via the use of agent networks.

Soft2bet brands such as CampoBet and Rabona will benefit from the new deal with PartnerMatrix.

“Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month; this deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience,” Soft2bet chief executive Boris Chaikin said.

“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”

Levon Nikoghosyan, chief executive of PartnerMatrix, added: “We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that.

“We’re looking forward to assist with Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”