SMP eGaming and Rightlander launch affiliate training initiative
Published 17th July 2019
Delivered through SMP’s online Compliance Academy, the course will integrate Rightlander’s knowledge of affiliate compliance with SMP's training platform.
SMP and Rightlander have said that the course will provide a comprehensive program, suitable for compliance officers and staff accountable for ensuring marketing campaigns stay on the right side of the regulators.
Content will take users through real-world examples of affiliate marketing to demonstrate methods used by affiliates to deliver content, show methods that can be used to identify non-compliant content and how to save time by focusing on relevant content.
“Recent enforcement actions have highlighted the importance of the affiliate relationship to an operator’s overall culture of compliance,” SMP eGaming’s managing director, Ted Pepper, said.
“The specialists at Rightlander are experts in this space and so we are immensely pleased to be giving the wider market access to their knowledge in an accessible and reportable format.”
Rightlander founder, Ian Sims, added: “With the inevitable shift of accountability for compliance moving away from affiliate managers and into the hands of dedicated compliance officers, we've become acutely aware of a need to help the latter better understand the methods that affiliates use to market brands.
“SMPs highly regarded Compliance Academy is the perfect platform to help us achieve this.”