SlotCatalog revamps SlotRank solution
Published 10th April 2019
Malta-based SlotCatalog is data-driven intelligence platform dedicated to online slots, with the platform providing access to more than 11,000 games, 220 game providers and 1,100 online casinos.
The website’s visitors include players, operators and game developers seeking detailed analytics from SlotCatalog’s expansion repository.
As part of the dashboard of centralised statistical information, the SlotRank solution provides a real-time popularity and performance guide of online slots from across the industry.
SlotCatalog co-founder Johannes Klasson said that the platform’s vision is to “become the defacto App Annie of the digital casino market”, taking inspiration from the established app analytics and market data platform.
“Our business model provides a central public repository of data points that simplifies formerly unstructured data in the iGaming ecosystem of slots, game studios and online casinos for our customers – who are slot players, operators and developers – into structured data that can allow businesses to make more informed decisions in product development and business road-maps on a geographical or market-based basis,” he said.
“We are therefore delighted to roll-out the latest version of our SlotRank tool. SlotRank is our ranking algorithm which enables all our customers to ascertain how a particular slot game is performing in real-time.
“Data is collected by analysing online casinos lobbies and map various data points of all free publicly available slot games.
“We apply the SlotRank metric to each game based on its average lobby position data together with a casino weight parameter based on market location. The more popular the casino, the more weight to the games that are displayed in good positions.”
SlotRank is calculated for each of the 23 geographical regions covered by SlotCatalog.
“Data is fundamental for any decision making in the fast-moving digital casino landscape both at the operator, affiliate, and developer level,” Klasson added. “Therefore, to provide an unbiased platform of quantitative and qualitative data crunched by our data scientists, we believe it offers real-time transparency, information and value for our customers.”
Klasson recently told iGB Affiliate magazine that, by concentrating on hard data SlotCatalog is aiming to bring a fresh approach to the affiliate landscape.
Click here to read the full interview.