SkillOnNet rolls out affiliate compliance tool in Sweden
Published 22nd January 2019
Sweden went live with its newly regulated online gaming market on January 1 and licensed operators are required to abide by a strict set of rules, including a self-exclusion scheme for players.
Platform provider SkillOnNet said its specialist tool enables affiliates promoting its white-label partners in Sweden to remove self-excluded casino players from its platform.
Affiliates can upload an encrypted lists of email addresses and mobile numbers to the Self-Excluder Identifier. This then compares the list with the database of self-excluded players held by SkillOnNet with those that have opted-out clearly identified.
SkillOnNet urges affiliates to run the Self-Excluder Identifier before sending out any marketing campaign to ensure that their lists are up-to-date.
Michael Golembo, sales and marketing director at SkillOnNet, said: “Our Self-Excluder Identifier API has proved to be hugely popular with our affiliate partners in the UK, so we wanted to be able to offer it to publishers promoting our brands in Sweden.
“The tool is a win/win for affiliates in that it allows them to market directly to players safe in the knowledge they are not engaging those that have self-excluded, while their data remains safe and secure thanks to it being fully encrypted.”
Image: Max Pixel