SkillOnNet to launch BacanaPlay in Portugal

SkillOnNet to launch BacanaPlay in Portugal

SkillOnNet has secured a licence to launch its new BacanaPlay proprietary brand in Portugal.

Published 30th October 2020

BacanaPlay is SkillOnNet’s first brand that has been designed specifically for the Portuguese market, with the launch of the new site to be supported with a major advertising campaign.

Players will be able to access a range of slots and casino games that have been selected for the Portuguese market.

“We have a 360-degree marketing plan which includes extensive TV advertising on several popular TV channels,” Portuguese country manager Pedro Almeida said.

“We will be using many other offline verticals to ensure the whole of Portugal gets to know the Brand very quickly. Portuguese affiliates will also be very important in our total coverage approach.”

Michael Golembo, sales and marketing director at, SkillOnNet, added: “We are really excited to be opening up in another regulated market and our first release BacanaPlay has been designed specifically for Portugal appealing to a wide range of players across the country.

“As we do in all other regulated markets, we will be supporting the brand with a major TV advertising campaign and digital acquisition strategy which has proved successful for our other proprietary brands such as PlayOJO.”