Scientific Games integrates BlueRibbon’s jackpot solution
Published 2nd December 2020
The new partnership will enable Scientific Games’ partners across regulated markets to create bespoke jackpots within games via BlueRibbon’s software.
Scientific Games said that the combination of OpenGaming’s network-level gamification technology with BlueRibbon’s player engagement software will increase excitement levels within games, boost customer lifetime value and deliver greater brand differentiation.
“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS,” Scientific Games’ senior vice president of gaming for digital, Dylan Slaney, said.
“Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience.
“Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise.”
Amir Askarov, co-founder and chief executive of BlueRibbon, added, “The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us.
“Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe.”