AS Roma signs new Asian partner AYX

AS Roma signs new Asian partner AYX

Asia-facing operator AYX has become an official regional betting partner of Serie A football club AS Roma.

Published 10th February 2021

Under the terms of the agreement, AYX branding will feature across Asian channels during the club’s home games, courtesy of LED pitch-side displays.

In addition, the agreement will also provide AYX with strategic tools such as use of the Roma brand for use in promotions on digital platforms and social media as it seeks greater exposure across Asia.

Giorgio Brambilla, Roma’s commercial director, said: “This partnership is in line with the club’s ambitions and I firmly believe it will also allow both brands to further develop their commercial strategy on an international level.

“Asia has always been of particular interest to Roma and AYX is the ideal partner to help us grow.”

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