Rise Project reveals IPO plans after rebranding as Atemi
Published 4th July 2019
Richard Skelhorn’s Atemi recently launched its new sports betting comparison business, which, according to the affiliate company, has already grown media spend to more than £50,000 (€55,709/$62,909) a day.
Atemi, which counts the likes of Bet365, Paddy Power Betfair and William Hill among its clients, plans to invest more funds into the channel to boost its market position ahead of the 2019-20 English Premier League football season.
Skelhorn, who previously ran Mandalay Media Group, which he sold to JPJ Group PLC, formerly Intertain, for £60m in 2014, said the move is an “important step” in the progression of the company.
“We have held positive talks with a number of UK investment partners who are supportive of our vision to expand our business globally and beyond gaming,” he said.
“June was another record month for us and as much as we are really pleased with our continued organic expansion, we believe with the support of the capital markets we can rapidly add scale to the business, in particular further our investment into non-gaming verticals.
“As regulations become more onerous in every market, operators need to work with affiliate partners they can not only trust but also provide the strongest ROI at scale.
“In their relationship with Atemi, operators have access to the very highest quality customers at a capped acquisition cost and they remain safe in the knowledge we are fully compliant from a marketing standpoint.”