Rightlander rolls out new compliance products

Rightlander rolls out new compliance products

Compliance platform Rightlander has unveiled its new PPC Brand Bidding module and Multi-Geo Affiliate Compliance Tracking tool – two new products that it claims will help operators to boost significantly their affiliate marketing activities.

Published 11th October 2018

Rightlander’s PPC Brand Bidding tool will regularly scan Google Ads and monitor pay-per-click activity relating to specific predefined keywords, including an operator’s brand name and other key terms.

With data collected at various times in the day, capturing information that relates to time-sensitive PPC campaigns and adverts will allow operators to be secure a host of benefits, including identifying which affiliates are bidding for restricted brand keywords.

The module will work within most Google jurisdictions and use localised versions of the search engine, collecting all PPC information, including ad title, description, the position on the page and the URL traffic is sent to. 

It will also conduct multiple runs at random times and sift through several pages on Google to ensure it captures the majority of ads over time, including those that rotate or are run outside of office hours.

In addition, Rightlander has expanded the scale and scope of its affiliate landing page tracker with its new Multi-Geo Affiliate Compliance Tracking tool, so that it now scans websites across multiple territories.

The tool alerts operators to where potentially non-compliant text is being used on pages that link to their brand or brands, as well as customised reports that allow operators to scan for old bonuses and evidence of terms and conditions.

A list of websites where operator brands are mentioned or linked to in each jurisdiction where they are active is also available.

“Since launching Rightlander at the start of the year, we have seen a huge number of tier one operators embrace the technology as they look to improve affiliate compliance,” Rightlander founder Ian Sims.

“With our PPC Brand Bidding module and Multi-Geo Affiliate Compliance Tracking tool, operators can now take this to the next level and extract maximum value from their affiliate partners, while ensuring they play by the rules.”

Rightlander has signed up a raft of operator partners so far, including GVC, LeoVegas, bgo, Alea, Genting, the Kindred Group, Videoslots, Gaming Realms and Red Queen.