Rightlander links up with Brand Architects
Published 26th July 2019
Under the deal, London-based Brand Architects will work with Rightlander on a refreshed brand strategy, focusing on new brand missions, position, personality and tone of voice.
In addition, Brand Architects and Rightlander will collaborate to develop a new marketing communications strategy as part of the arrangement.
Brand Architects is led by Harry Lang, a former marketer with bwin.party, Pinnacle and Rank Group.
“I was absolutely delighted that Brand Architects was selected by Rightlander to lead brand and marketing strategy projects,” Lang said. “They are the undisputed leader in their field and I’m thoroughly enjoying working with them.”
Rightlander founder, Ian Sims, added: “Harry is a former client of Rightlander, so he already had a great awareness of the benefits we bring to a business, both from a compliance and marketing monitoring perspective.
“He was therefore ideally placed to help define our brand and help develop our B2B marketing strategy in gaming and beyond.”