Rightlander adds ComeOn! to partner portfolio
Published 21st August 2018
ComeOn! has become the latest online casino operator to sign up to Rightlander, the affiliate landing page tracker that allows operators to improve affiliate compliance and responsible gambling measures.
Rightlander will scan any website and build a list of all the locations where ComeOn! and its portfolio of brands are mentioned or linked. The technology will follow each link to its final destination on the website, take a screenshot and store it in a personalised library.
This will allow the affiliate team at ComeOn! Connect to discover affiliate websites linking to their brands that they are currently unaware of, and means the operator will be able to ensure that the affiliates sending traffic to their site or sites are doing so in a compliant and responsible manner.
Rightlander’s technology also allows ComeOn! to set ‘compliance violation events’, and will automatically notify the operator whenever they occur on any of the affiliate websites that link to its brands.
Ian Sims, founder of Rightlander, said: “Compliance is now a key consideration for operators particularly when it comes to the affiliates they work with. We are thrilled to see ComeOn! ramping up its compliance efforts with the help of Rightlander.”
Katy Stafford at ComeOn! added: “Compliance is at the top of our agenda, and by working with Rightlander and its innovative technology we can be sure the affiliates promoting our brand(s) on our behalf are doing so in a compliant way.”
Rightlander has signed up a raft of tier-one operator partners since it launched earlier in the year, including GVC, LeoVegas, bgo, the Kindred Group and Red Queen.