Relax secures ‘Powered By’ partnership with Genesis

Relax secures ‘Powered By’ partnership with Genesis

Content supplier and igaming aggregator Relax Gaming has entered into a new ‘Powered By’ partnership with Genesis Gaming.

Published 8th July 2020

Under the deal, Relax will launch a range of Genesis slot games through its Radi8 brand, including titles such as Tiki Towers, Crystal Crater, Dragon Blast and Jungle Jam.

The agreement will also see Genesis gain access to Relax’s distribution network and market reach

“Joining Relax Gaming’s Powered By programme offers a seamless route-to-market that will enable us to quickly reach an unrivalled number of new audiences thereby raising awareness of our brand among some of the industry’s biggest online casinos,” Genesis commercial director Marc Burroughes said.

“Designed with optimisation for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value.

“We expect our portfolio will perform very well on the operators using Relax’s platform.”

Simon Hammon, chief product officer at Relax, added: “Genesis’s portfolio offers fresh and engaging titles that will make a great addition to our offering and we expect its content will be a big hit with our partners’ players.

“We’re looking forward to working with the studio and widening the distribution of its mobile-centric casino games to an extensive network of operators in multiple markets.”