Raketech sets sights on Finland with TVmatsit.com
Published 26th April 2019
The deal is worth an initial €1.6m (£1.4m/$1.8m), with Raketech due to pay an additional €300,000 should TVmatsit.com hit certain performance targets over the next 24 months.
Aspects of the TVmatsit.com platform and media strategy will now be integrated across Raketech’s key markets.
TVmatsit.com’s founders will continue to the run the product post-acquisition.
Michael Holmberg, CEO of Raketech, said: “The acquisition is in line with our strategy to offer all product categories in Raketech’s key markets, and until now we have lacked a guide product in Finland.
“We look forward to working with the TVmatsit team to further optimise the product with our content and SEO expertise, and also replicate their successful media buying strategy in other markets.”