Raketech service signs Swedish shirt sponsorship deal
Published 12th March 2019
As part of the deal, the Stockholm-based club will have the TVmatchen.nu logo on its shirts for the upcoming season.
The agreement also includes digital exposure and in-stadium branding at the Tele2 Arena.
TVmatchen.nu is Sweden’s largest online sports listing platform with more than 750,000 unique visitors per month.
“We have for some time explored ways to increase the visibility of TVmatchen, and the natural step was to enter a sponsorship connected to our users; in this case a leading football club in Sweden’s Allsvenskan league,” Raketech CEO Michael Holmberg said.
“We believe Allsvenskan is the best that Sweden has to offer in terms of sports entertainment, and this season we chose to work with Djurgården.
“We see high value in promoting the TVmatchen brand on player shirts and in connection to the games. Our aim is to attract new users to TVmatchen’s extensive sports media services.”
In addition to TVmatchen.nu in Sweden, Raketech offers equivalent platforms for sports fans in the UK via TVsportguide.com, Germany through TVsportguide.de, Denmark via TVsporten.dk and Norway through TVkampen.com.
The platforms are available online and can be downloaded via the Apple App Store and Google Play.