Raketech names Mühlbach as new CEO

Raketech names Mühlbach as new CEO

Online affiliate and content marketing provider Raketech has appointed Oskar Mühlbach as its new chief executive and president.

Published 13th December 2019

Mühlbach has held the role of chief operating officer since April. He will replace Michael Holmberg as CEO with immediate effect.

Before joining Raketech, Mühlbach spent time with Mr Green, first serving as COO before becoming its chief ventures officer.

Mühlbach also had spells with Swedish shoe store chain Footway AB and Nordic online beauty store eleven AB.

“Oskar has a clear vision of how Raketech will develop towards becoming a global partner to players in the igaming industry,” Raketech chairman Christian Lundberg said.

“With his excellent skills in the company’s core business, I am confident that we will ensure the right balance between organic development and expansion.

“As we now enter a new phase in the company’s development, I am convinced that he is the right person to execute on our strategy and to lead the company through the challenges that we and the entire industry experienced in 2019.”

Lundberg also paid tribute to the outgoing Holmberg: “Michael Holmberg has been a driving force in the transformation of a young and fast-growing company into one of the market’s leading players in affiliate marketing.

“He has also been a leader in the process of preparing and taking the company public on Nasdaq First North Premier Growth Market.

“I am very grateful for his efforts and wish Michael the best of luck in his future career.”

Raketech in October also announced the appointment of Måns Svalborn as its new chief financial officer, replacing Andreas Kovacs.