RAiG declares support for GB affiliate licensing
Published 30th June 2020
RAiG noted that its support was conditional upon it seeing more detail as to what such a system would entail, and on understanding the benefits it would in turn provide for consumers.
It came to the conclusion following a “thorough” internal review of existing social responsibility and responsible gambling standards. While it acknowledged that many improvements could be achieved through voluntary measures, setting out and implementing minimum requirements by way of a licensing process would be the most effective way of raising standards across the affiliate sector.
This, it said could be best achieved through the Gambling Commission, rather than the UK ad watchdog the Advertising Standards Authority (ASA). The ASA, RAiG explained, was not a licensing body nor was it a statutory regulator.
Furthermore, it added, the Commission had already applied some form of direct licensing or authorisation to third party providers through the gambling software provider licence category, and its approved lists of alternative dispute resolution providers, and software testing houses.