PSG signs up 22Bet as first African betting partner

PSG signs up 22Bet as first African betting partner

Sportradar has brokered a deal for online gambling operator 22Bet to become an official partner of French Ligue 1 football club Paris Saint-Germain.

Published 23rd September 2020

The two-year deal will cover both the 2020-21 and 2021-22 seasons, with 22Bet to serve as the club’s first official African betting partner.

22Bet will benefit from branding placement on digital surfaces inside the team’s Parc des Princes home stadium, including on LED advertising boards around the pitch.

Using Digital Overlay and geolocation technologies, content on these hoardings are adapted for audiences watching the game on television in regions worldwide.

22Bet will also have access to VIP seats inside the stadium, as well as the ability to host events at the venue. In addition, 22Bet will run a series of competitions, offering special prizes to fans and customers.

Read the full story on iGB.