Pronet pens marketing deal with Optimove

Pronet pens marketing deal with Optimove

Platform provider Pronet Gaming has agreed a deal to integrate Optimove’s CRM Marketing suite.

Published 20th November 2020

The agreement will enable Pronet’s operator partners to access the Optimove suite to assist with maximising player lifetime value.

Optimove’s product also provides behaviour and event-triggered campaigns targeted to distinct player segments, along with predictive analytics, automatically identifying and triggering a real-time response to changes in player behaviour.

“Competition for players is at an all-time high and with Optimove’s innovative marketing solution we will be able to provide our clients with a comprehensive suite that offers them a competitive edge,” Pronet chief commercial officer Bobby Longhurst said.

“We’re looking forward to working with Optimove to drive customer loyalty and engagement for our partners at a time when understanding and effectively targeting individual players has never been more critical.”

Yuval Shefler, vice president of strategic partnerships at Optimove, added: “We are delighted to partner with Pronet Gaming and see this collaboration as another significant step forward in expanding the application of CRM Marketing across the entire gaming industry.

“The deal will allow us to seamlessly integrate with a wide range of online casino operators and in turn enable them to orchestrate hyper-personalised communications with hundreds of player segments.”