Prisma Gaming pens affiliate deal with PartnerMatrix

Prisma Gaming pens affiliate deal with PartnerMatrix

Armenia-based igaming provider Prisma Gaming has entered into a new partnership with the PartnerMatrix arm of EveryMatrix.

Published 4th May 2020

Under the deal, Prisma Gaming will integrate the PartnerMatrix platform and enable its clients to access the PartnerMatrix affiliate and agent management system.

Prisma Gaming will also use the solution to launch its own affiliate marketing program for the B2C brands, General Casino and Lucky Line.

“Currently we are integrated with the best affiliate marketing solutions in the market, and PartnerMatrix now joins our suppliers with their powerful software,” Prisma Gaming chief executive Vaghinak Nersisyan said.

“However, this is more than just another integration, since we’ve decided to launch an affiliate program for our casino brands using PartnerMatrix solution.”

PartnerMatrix chief executive Levon Nikoghosyan added: “Prisma Gaming is a rising star in the igaming vertical, and I admire their huge ambitions and potential, especially when it comes to their plans to focus on their affiliate business.

“They are targeting the right markets at the right time, and our team is putting in all the efforts required to help them reach new business levels through efficient affiliate marketing.”