Premier Punt launches affiliate programme with Income Access

Premier Punt launches affiliate programme with Income Access

UK-based online sportsbook and casino brand Premier Punt has launched a new affiliate programme with Income Access.

Published 4th June 2019

Through its integration with the Income Access tracking and reporting technology, Premier Punt will have access to a range of affiliate resources to help increase its programme growth.

Such services include Income Access’ end-to-end tracking and reporting tool, which analyses various key metrics driving marketing campaigns.

Affiliates joining the Premier Punt programme will enjoy a tiered revenue share commission structure of up to 35% with bespoke CPA and hybrid plans available to top-performing affiliates.

In addition, the brand will provides a range of standard and customised creative materials, and dedicated affiliate support including live chat and email support.

“Affiliates have been a critical part of our acquisition strategy since our re-launch on the SBTech platform, accounting for nearly 80% of registrations during that period,” Premier Punt’s UK gaming manager, Alex Drummond, said.

“We wanted to give our affiliates the best possible tools in order to be successful, so there was no question when it came down to partnering with Income Access and utilising its trusted affiliate software.”

Tara Wilson, senior vice president and general manager at Income Access, added: “We’re thrilled to partner with Premier Punt through our software platform, further expanding our presence in the sportsbook and casino verticals.

“The Income Access technology will power its newly-launched affiliate programme with player acquisition and retention top of mind.”