Pragmatic Play links up with SoftSwiss
Published 8th July 2019
Under the agreement, SoftSwiss, which runs its own affiliate program, will grant its partners access to Pragmatic Play’s live casino and bingo services.
The live casino offering includes live blackjack, live roulette and baccarat, while the Pragmatic Play service offers users a highly customisable product.
“We are consistently looking to add cutting edge, game-changing content to our offering, and Pragmatic Play’s products fits that criteria,” Softswiss chief executive, Ivan Montik, said.
“Both the live casino and bingo products are industry-leading, and we are very excited for a long partnership together.”
Yossi Barzely, chief business development officer at Pragmatic Play, added: “We have experienced considerable success with our live casino product so far, and we are delighted to be able to sign another partnership that will further grow our presence in this vertical.
“It is also a fantastic opportunity to expand our bingo reach, as we look to continue to gain fans in this dynamic sector.”