PowerPlay launches managed programme with Income Access

PowerPlay launches managed programme with Income Access

Programme will focus on Central American and Caribbean markets

Published 23rd October 2018

PowerPlay, the newly released sports betting and casino brand, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider, to grow player acquisition in Central American and Caribbean markets with a future focus on South America and beyond.

The new programme will be powered by Income Access’ affiliate software and managed by the company’s in-house affiliate team using the Income Access Network.

PowerPlay delivers gaming experiences that are tailored to the Central American and Caribbean markets, where football, cricket, tennis and basketball are especially popular.

Powered by the London-based gaming and betting platform provider FSB, the brand offers players advanced in-play odds and competitive pricing on sports from world-wide markets. Players can also enjoy slots from Microgaming and live casino games from Evolution Gaming.

Affiliates of the PowerPlay programme will have access to support and marketing materials to help promote higher rates of player acquisition.

Managed by Income Access’ in-house affiliate managers, affiliates will also be able to make the most of the Income Access affiliate management software and its suite of reporting tools. The PowerPlay affiliate programme will also leverage the Income Access Network to strategically optimise programme growth.

PowerPlay is offering a comprehensive selection of commission structures to accommodate a greater number of affiliate partnerships. Revenue share, CPA and hybrid structures are all available, including a tiered structure of up to 60% on casino revenue. PowerPlay’s commission structures have no negative carryover.

Dean Serrao, CEO at PowerPlay, said: “Choosing the Income Access platform was an easy decision for PowerPlay. They offer a product that is simple to connect to, easy to use and is trusted within the industry. As a new brand, we want to give affiliates tools and systems they know, so they can focus on converting players.

“We’re also excited to offer players a 10% bonus on casino deposits of over $500, a 50% bonus on scoring substitutes in all Premier League and Champions League games, and even an innovative ‘make your own promotion’ suggestion process, which invites players to mould their own sports betting and casino experience.”

Tara Wilson, general manager at Income Access, Paysafe Group, said: “We are very pleased to be working with a new and ambitious brand like PowerPlay. Their local, tailored approach to acquisition and retention is a great fit for our data-driven affiliate marketing platform and in-house affiliate team.”

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