PlayOJO halts primetime TV ads

PlayOJO halts primetime TV ads

PlayOJO has opted to discontinue primetime television advertising in Sweden in an effort to reduce the brand’s exposure to underage players.

Published 11th June 2019

The SkillOnNet-operated gaming brand called upon rival brands to follow suit after confirming that it would no longer advertise on TV between the hours of 4pm and 9pm.

“As a responsible, licensed platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players,” SkillOnNet chief executive Costas Alexandrou said.

“The PlayOJO team is now working with TV broadcasters to withdraw the ads.

“If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age.”

PlayOJO has advertised heavily to support its entrance into the Swedish market, which opened up to operators at the start of the year.

There was no announcement about PlayOJO’s online advertising and promotional strategy.

In April, Sweden’s former gambling monopoly Svenska Spel halted online casino advertising for the remainder of this year, citing a drive for responsible gambling.