Play’n Go condemns Covid-19 marketing

Play’n Go condemns Covid-19 marketing

Slots developer Play’n Go has criticised a number of operators and affiliates for using its content and game imagery in connection with marketing campaigns that are exploiting the global novel coronavirus (Covid-19) pandemic.

Published 31st March 2020

Play’n Go did not name any of the parties involved, but said that the campaigns in question were attempting to encourage gamblers to increase their gambling spend and activities during the outbreak.

However, the developer also noted that the vast majority of it customers have been offering its content in a “socially responsible manner”.

“Play’n Go strongly condemns anyone seeking to profit from the pandemic, and we ask that immediate steps are taken to discontinue any such activities and reserve the right take additional measures to make sure this happens,” the developer added.

The supplier's announcement comes after a number of regulators and industry organisation set out measures to help ensure operator’s marketing activities remain social responsible throughout the outbreak.

Read the full story on iGB.