Parimatch scores commercial deal with Leicester City

Parimatch scores commercial deal with Leicester City

International betting and technology provider Parimatch has signed a marketing partnership with English Premier League football club Leicester City.

Published 17th September 2020

Under the deal, Parimatch branding will appear on the teams’ training and warm-up wear during the 2020-21 season.

The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the club’s social media channels.

“This is a fitting and excellent partnership for Parimatch,” Parimatch chief executive  Sergey Portnov said. “Firstly, the Premier League is one of the greatest and most popular competitions in the world; our brand belongs on this stage.

“Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Parimatch are also underdogs in the international gaming industry.

“We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.”

Harj Hir, head of partnerships at Leicester City, added: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.”