Parimatch pens global content deal with Relax Gaming

Parimatch pens global content deal with Relax Gaming

Gambling operator Parimatch has entered into a new content partnership with iGaming aggregator and supplier Relax Gaming.

Published 6th April 2021

Under the deal, Relax’s proprietary games library will be available to Parimatch players.

Content will include games such as Temple Tumble, Snake Arena and Money Train 2, from aggregated partners such as Fantasma Games, ReelPlay, and 4ThePlayer

Parimatch operates in a number of markets around the world, with support from its affiliate programme.

“We’ve been shifting toward being a more technology-focused company, broadening our horizons into the wider industry for some time and this deal is an extension of that drive,” Parimatch head of gambling products Eugene Saveliev said.

“Relax’s technical excellence along with its variety of regionalised content has been a major highlight of our relationship so far, but I’m sure there are many more to come.”

Daniel Eskola, chief commercial officer at Relax Gaming, added: “It’s a delight to announce this deal with Parimatch, a company that shares our values of quality and differentiation.

“This is another step in the right direction for us; one that advances our expansion aims and broadens our reach in the right markets.”