Parimatch Africa recently launched its online platform in Africa and will use the specialised CRM tool to support its player engagement plans.

FAST TRACK CRM is built specifically for the iGaming sector, allowing operators to coordinate all aspects of player engagement from one place using real-time data.

Lasha Gogiberidze, chief executive of Parimatch Africa, said: “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.

“As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.”