Paddy Power owner ends TV ads during sports events in Ireland
Published 22nd February 2021
Flutter Entertainment, the owner of the Paddy Power brand, has introduced a “whistle-to-whistle” television ad ban in Ireland.
The gambling giant has announced a series of player protection measures for its operations in Ireland, which also includes a ban on the use of credit cards and a €3m research, education and treatment commitment.
Conor Grant, chief executive of Flutter UK & Ireland, said that he welcomed the Irish Government’s commitment to bring in specific regulations governing online gambling in Ireland, but added that operators must do more of their own accord.
“We recognise that gambling has undergone a technological transformation over the past two decades,” Grant said. “The influence of the smartphone, social media and on-demand streaming has been profound. We understand that legislating for these developments is complex and may take some time.
“We have decided to introduce several measures, well in advance of the legislation, to enhance the effectiveness of our safer gambling policies in Ireland.”
From 1 May, Flutter brands will no longer advertise during live sport before the 9pm watershed, with the exception of ads during horse and greyhound racing.
In addition, the operator will invest 1% of net gaming revenue from Irish customers, a figure expected to be around €3m, into research, education and treatment of problem gambling by 2023. The funds will go to Ireland’s Gambling Awareness Trust and “emerging initiatives” across Ireland.
Flutter currently contributes €450,000 to the Gambling Awareness Trust.
Last week, Ireland’s Labour Party introduced a bill to ban all non-sponsorship gambling advertising in Ireland. The party said the bill would divorce the gambling industry from the everyday enjoyment of sports and entertainment.