Paddy Power launches Missing People campaign with Motherwell
Published 10th August 2020
Paddy Power placed cardboard cut-outs of blank silhouettes across the South Stand at Motherwell’s Fir Park home stadium to raise awareness of people who have gone missing.
Some 1,190 silhouettes were installed in the stand, in addition to a number of banners that read "Paddy Power’s Missing Fans".
Cardboard cut-outs of fans have become commonplace in UK sporting venues during recent month, with supporters currently unable to attend events due to restrictions related to the novel coronavirus (Covid-19) pandemic.
In addition to its in-stadium presence, Paddy Power will place posters of missing people across its 650 stores in the locations that they were last seen, in an effort to help find or establish the safety some of those who are missing.