Operators face sanctions over Swedish bonus failures

Operators face sanctions over Swedish bonus failures

Genesis Global and AG Communications, the Swedish-facing subsidiary of Aspire Global, have both been issued financial penalties by Swedish gambling regulator Spelinspektionen for promoting bonus offers.

Published 3rd June 2019

New Swedish laws that came into effect in January state licensees can only offer bonuses to first-time customers that sign up to use their services.

However, according to Spelinspektionen, Genesis Global and AG Communications went beyond this and offered bonuses to players who were already customers.

Although both operators stated they did not issue any of the bonuses in question, the fact they advertised the offers in the first place was enough for the regulator to deem them in breach of regulations.

As a result, Genesis Global must pay SEK1.7m (£141,460/€160,205/$179,009) and AG Communications SEK500,000.

“Already an offer poses a high risk from a gaming responsibility perspective since the offer itself has been able to attract players with problems to games,” the regulator said.

“The main purpose of the new gambling regulation, which came into force on January 1, 2019, is to strengthen consumer protection and reduce the negative effects of gambling. The limitation on bonuses is contained in the law to reduce social and economic damages and problem gambling.”

Both Genesis Global and AG Communications have already had to pay financial penalties for breaching regulations regarding the Spelpaus.se self-exclusion program in Sweden.

Last month, Betway was ordered to pay SEK5m and Mandalorian Technologies SEK9m for also offering prohibited bonuses.