Online casino innovators launch comparison site
Published 10th April 2019
The team behind SlotsMillion, LadyLucks and Casino Lemonade have unveiled FeedBACK Casino, a new take on the online casino comparison website model.
Founded on a “find and compare” principle, Feedbackcasino.com allows visitors to identify preferred online casinos by applying different filters, such as payment methods, software and types of games.
Up to three online casinos can be compared side-by-side before the chosen website is selected, with a Trust Flow feature showing members’ average scores for each destination.
As the name suggests, player feedback is at the heart of the FeedBACK Casino experience, allowing the website’s community to exchange experiences and discuss any issues encountered.
FeedBACK Casino has been created by Takkaro, a specialist in affiliate marketing that was established by Charles Gross and Alexandre Tomic. Building on the successful launch of the game-changing Casino Lemonade website a decade ago, the duo launched ALEA in 2013, bringing the hugely popular SlotsMillion and LadyLucks online casinos to the market.
“We are very ambitious with FeedBACK Casino,” Takkaro director general Maxime Gross said. “We want to reinvent the way casinos are promoted by giving the players more power, so that they can make an informed decision when choosing an online casino.
“Our priority is to help players with all steps along the way, from finding a casino, learning about the latest games, help with problems or addiction, and more. In short, FeedBACK Casino has been created by players, for players.”
FeedBACK Casino, which has been fully optimised for mobile use, is currently focusing on the UK and German markets, although a Spanish app-style version of the platform is in the pipeline, with an expected launch later this year.
With a track record of developing in-demand online casinos, Charles Gross and Alexandre Tomic feel they know what it takes to cut through the competitive market, and FeedBACK Casino will help players to find destinations that fulfil their expectations.
“When we started Casino Lemonade 10 years ago, we were the first on the market to provide a no-download website that offered free online casino games without time limits,” Charles Gross said. “It wasn't just a simple guide, but a website completely dedicated to players.
“The same desire to offer all the games available on the internet drove us to create SlotsMillion and to introduce our innovative filter system that allows players to sort the game selection by developers, types of games, number of reels, features, and many more.”
Tomic added: “We wanted to achieve with SlotsMillion what had been accomplished in the days of Casino Lemonade. That's why we released the first virtual reality online casino for real money in 2016. A real virtual casino where players can experience the same excitement as in a land-based casino was a historic turning point in the evolution of gambling. With VR, we can now enjoy a real and authentic experience at a game table, together with other players from all over the world.”
FeedBACK Casino also negotiates with the most popular online casinos in its community to offer exclusive bonuses and special offers for players while a free-to-play section on the website also provides an opportunity to try out different games.