O’Neill installed as XLMedia sales chief

O’Neill installed as XLMedia sales chief

Performance marketing provider XLMedia has unveiled Shaun O’Neill as its new head of sales.

Published 21st March 2019

O’Neill, who previously worked at Kindred Group, will be responsible for the development and growth of XLMedia's gambling activities.

At Kindred Group, O’Neill served as the company's head of affiliate marketing. Before that, he held the same role at iGame, which was later acquired by Kindred Group.

He has also held similar positions at Nordic Gaming Group, Playsafe Holdings and GX Magazine.

“Shaun's wealth of experience will not only assist in expanding our presence within the online gambling sector in regulated markets but also help guide the group into new growth opportunities, and in particular, growing our footprint in key markets such as the US,” XLMedia CEO Ory Weihs said. 

In January, the company cited “overall margin improvement” for the group, which hit market expectations for earnings before interest and deductions over the 12 months through to the end of December.

In a trading update, XLMedia said that trading in the second half of last year had continued to strengthen, with the group “proactively focusing on higher margin business”.