Norwich City terminates BK8 sponsorship after three days

Norwich City terminates BK8 sponsorship after three days

Premier League football club Norwich City has announced the mutual termination of its commercial partnership with betting operator BK8 Sports - three days after announcing the deal.

Published 11th June 2021

The initial deal was announced on 7 June, with BK8 set to become the team’s shirt sponsor for the 2021/22 season, after the club ended its previous agreement with Dafabet. 

However after negative reactions from fans and other partners, Norwich and BK8 came to a mutual termination agreement. 

The club say they anticipated unfavourable reactions to partnering with a betting company, but have subsequently apologised for an ‘error in judgement’.

Read thre full story on iGB.

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