Norwich City replaces Dafabet with BK8 Sports as shirt sponsor

Norwich City replaces Dafabet with BK8 Sports as shirt sponsor

Newly promoted English Premier League football club Norwich City has announced Asia-facing betting operator BK8 Sports as its new principal partner.

Published 8th June 2021

The deal will cover the 2021-22 season, with the BK8 logo to feature on the front of players’ shirts and training kits throughout the campaign.

Norwich City will also work with BK8 on a range of activations for supporters.

“BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia,” Norwich chief operating officer Ben Kensell said. “The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.

“Supporting BK8 in marketing to this global Premier League fanbase equally affords us as a club the opportunity to further our own exposure and commercial efforts into those markets.”

Read the full story on iGB.

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