New PartnerMatrix features set to be unveiled
Published 11th January 2019
The betting and gaming industry’s leading annual gathering will take place at ExCel London from February 5-7, with EveryMatrix in attendance to underline its progressive shift from “boxed” platform ecosystems to “specialised, modular and platform-independent products”, the company’s CEO, Ebbe Groes, said.
“By splitting up our core applications into many smaller applications we have been able to cater for a much wider set of clients than before – and I believe, wider than our competitors,” he added.
“We today span the entire range from completely servicing smaller companies, including start-ups, to the largest operators in the industry. This is because almost everything we do can be isolated and delivered independently yet also delivered jointly in a full turn-key solution.”
Focusing on PartnerMatrix, Groes (pictured) said: “Our PartnerMatrix team will showcase a complex affiliate software solution and agent management system, including the newly-launched features, such as the reactivation rewards for affiliates, server-to-server tracking that improves accuracy of the conversion and player segmentation for better optimisation of the affiliate rewards.
“PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically. Catena Media is just one of several companies using this new service.”
Looking forward to ICE London, Groes said: “This event is an excellent opportunity to reconnect with clients and suppliers and that’s why our delegation includes representatives from all our offices, from sales, marketing, product management to development and top management.”