New advertising network confirms global launch

New advertising network confirms global launch

A new advertising network has rolled out its services on a global basis, offering operators, game suppliers, gambling support charities, brands and advertisers an alternative way of engaging audiences.

Published 28th November 2019

A beta version of new onload{media}, the first real-money online gaming ad network, is now live, with a number of igaming operators having registered their interest.

Together with LeoVegas and Blueprint Gaming, onload{media} has developed a channel to deliver video adverts with high viewability and completion rates to verified 18+ audiences.

The network provides targeted video advertisements that are formatted and relevant for real-money online gaming environments. Non-skippable ads appear in a 15-second window when games are loading, offering revenue opportunities not subject to existing taxes and levies, and also promoting gambling charities.

“This is a game-changing service,” onload{media} founder and chief executive, Justin Chamberlain, said. “Players in the industry should be looking to diversify revenue streams to survive increasingly tight controls, including regulatory limits and charges.

“We are especially interested in engaging with operator and supplier partners who are keen to join efforts to help clean up the industry.”

NetEnt is one of the companies that has already signed up with onload{media} and Henrik Fagerlund, managing director at NetEnt Malta, said: “We love making engaging games and we even want to make the game-loading process more entertaining for the players, as well as monetising the space that we create together with the operators.

“The onload{media} ad network offers us additional revenue every time one of our games is played, which is great.”