NBA scores regional marketing deal with OEG
Published 31st July 2020
The multi-year partnership will be promoted in more than 100 casino and retail locations in the region, as well as on OlyBet and NBA social and digital assets.
OEG will also become the presenting partner of the NBA’s free-to-play gaming platform, NBA Pick’Em, which will be localised for the region.
In addition, OEG will use official NBA branding across its land-based and digital sports betting offerings throughout the region, while OEG and the NBA will work together on best-in-class practices to protect the integrity of NBA games.
“The timing of our partnership is ideal, given the unique opportunity in which NBA games will be live in European primetime every day during the seeding stage of the season restart,” NBA senior vice president head of fantasy and gaming, Scott Kaufman-Ross, said.
“Our partnership will give OlyBet the tools to create the most authentic NBA betting experience in the region, providing another way for fans to engage with the NBA.”
OEG chairman and chief executive Corey Plummer added: “We are incredibly excited to partner with the NBA over the coming years. Lovers of basketball in our markets will now have more opportunities to engage with the NBA through live games and local events, social media and the best betting experiences in Europe.
“The limitless brand power of this partnership compels us to be more ambitious and more innovative than ever before and I look forward to bringing this future to our combined base of customers and fans.”