The Multi Group boosts player engagement with Fast Track

The Multi Group boosts player engagement with Fast Track

Online lottery betting operator The Multi Group has joined forces with iGaming technology and service provider Fast Track in an effort to enhance engagement with customers.

Published 12th June 2019

The Multi Group, best known for brands such as Multilotto and Multicasino, will now use a bespoke solution from Fast Track to target players in real-time with offers relevant to them.

Fast Track CRM, specifically developed for use in the online gaming sector, helps operators and their marketing teams deliver an individual experience to players.

“We have a clear vision for our future commercial direction and player engagement, and Fast Track TRACK have built the only CRM tool that can support that,” Multilotto chief operating officer, Mark Knighton, said.

“The time saved by having all aspects of our engagement distributed from one system, and the level of automation the platform allows for, will free up our team to focus on revolutionising the player experience in our multiple product verticals.”

Simon Lidzén, co-founder and chief executive of Fast Track, added: “Our ongoing discussions have reinforced our belief that Multilotto are ahead of much of their competition in their approach to player experience and we are pleased to be helping them take that to the next level.

“We look forward to delivering a fully customised solution that will empower Multilotto to achieve their ambitions.”