MRG orders UK affiliates to halt all casino promotions
Published 5th February 2020
MRG said in an email to affiliate partners that the move is in response to recent changes in compliance, but did not go into further detail.
The decision, effective immediately, will apply to all materials promoting the products, including banners, text links, pop ups and social posts.
In a statement issued to iGaming Business, William Hill's communication director Ciaran O’Brien said the move is due to the operator switching to a new affiliate platform.
However, the move does not affect Mr Green’s UK-facing sports betting services, with MRG to replace all Mr Green casino and live casino banners with sportsbook adverts.
“We are working hard to resolve this issue and will be sure to let you know once you are able to promote Mr Green UK casino and live casino once again,” MRG said in an email to affiliate partners.
“We kindly ask that if you see any casino or live casino banners still on your site, to let your account manager know.”