Maximising the ROI from your mobile marketing
Published 13th April 2015
Mobile marketing is growing fast, and there’s no sign that it’ll slow down anytime soon. As people increasingly tote their smartphones and tablets everywhere they go, marketers have realised that mobile is a key opportunity to engage with customers. Yet many marketers are unsure about mobile. They get the promise; they just haven't yet been able to figure out how to measure the return.
Alan Pertelli will explore achieving ROI from the mobile element of your omnichannel strategy, as well as tracking, optimising & measuring your mobile marketing activity.
Allan Petrilli, Manager of Affiliate Services Department, Income Access