Maximising the Opportunity of Emerging Markets
Published 11th June 2012
This session will demonstrate how to launch an effective search (paid search) campaign in a new territory. By May the Danish market is due to be fully regulated providing the perfect case study of how to launch an effective campaign in this territory from both an operator and affiliate perspective. Our expert speakers from top search agency, Latitude and search monolith, Google will present key takeaways and processes that need to be followed from an account set up, launch and market size perspective. Attend this session to get all the tools you need to prepare for the Spanish licensing decision which is also expected summer 2012.
Neil Fairweather, Account Director, Latitude Digital Marketing
Fintan Costello, Senior Industry Manager, Google
Filmed at iGaming Super Show 2012