M88 agrees regional marketing deal with Spain’s La Liga

M88 agrees regional marketing deal with Spain’s La Liga

Asia-facing online betting operator M88 has entered into a regional partnership with La Liga, the top division of club football in Spain.

Published 10th September 2020

Under the deal, M88 will serve as the league’s official regional betting partner in Asia for the next four seasons, through to the end of the 2023-24 campaign.

M88 will promote exclusive LaLiga content to audiences across Asia, with the aim of further engaging football fans in the region and helping grow the league’s profile among spectators.

Among the planned content is a weekly video series that will explore and analyse LaLiga, and feature a number of the league’s official ambassadors.

In addition, M88 and La Liga will use their respective digital channels to promote a range of competitions, offering fans the chance to win prizes such as official La Liga merchandise and match tickets.

Read the full story on iGB.

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