Lottoland expands Income Access partnership
Published 9th July 2018
Online lottery brand Lottoland, which allows players to wager on various international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider.
The brand’s Income Access-powered affiliate programme will now also be managed by Income Access’ Affiliate Team in order to support Lottoland’s recent expansion into Canada, as well as growth in other new markets and relaunch in existing markets.
Affiliates focusing on Canada, the UK, Brazil and other global markets will benefit from a revenue-share commission structure of between 25 per cent and 35 per cent, depending on the revenue referred per month.
“Lottoland is pleased to be working with the Income Access affiliate team and will look to draw on their wealth of knowledge in the industry,” Lottoland CEO Nigel Birrell said.
“They’ll also help us as we enter new markets, such as Canada. We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”
Income Access’ team of lottery affiliate managers will now help manage Lottoland’s affiliate channel.
Income Access general manager Tara Wilson added: “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond.
“From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate progammes in Europe, Income Access has considerable expertise in optimising the affiliate channel for online lottery brands.”
Gibraltar-based Lottoland is active in 13 markets and has more than eight million customers worldwide.
Lottoland’s payment options currently include Paysafe’s Neteller, Skrill and paysafecard.
In August 2017, the brand relaunched its affiliate programme with Income Access, but to support the brand’s growth in 2018 – its relaunch in the UK and Brazilian markets and its entry into the Canadian market earlier this month – Lottoland has further expanded its affiliate programme.