Lotteries urged to avoid minors with ads

Lotteries urged to avoid minors with ads

The Global Lottery Monitoring System (GLMS) has underlined the importance of ensuring that people who are under the legal age to buy a ticket are not targeted by marketing campaigns.

Published 5th December 2018

The GLMS highlighted the point as part of its newly-published code of conduct by stating that its members must “refrain from directing sports betting advertisements at underage people”.

The code also calls on members to have appropriate procedures in place to prevent under-age gambling via their platforms, while odds should not be offered on events that only involve minors, the GLMS added.

The industry organisation’s members, including Danske Spil, Française Des Jeux, the Hong Kong Jockey Club and Svenska Spel, voted to adopt the code at its general meeting last month in Buenos Aires, Argentina.

“Competent and effective performance is critical to our success, but just as important is how we go about achieving results – with honesty, transparency and respect, without taking shortcuts, and by operating ethically and with integrity in all that we do,” GLMS president Ludovico Calvi said.

“The adoption of the present code not only demonstrates that GLMS members – lotteries take their responsibility towards society in serious, but also proves the real commitment of the entire GLMS family to making zero compromises when it comes to the integrity of any step we take in our daily activity and operations.”