LionsBet launches affiliate program with Income Access

LionsBet launches affiliate program with Income Access

Nigerian sportsbook brand LionsBet has rolled out a new affiliate program with Paysafe Group-owned Income Access.

Published 29th July 2019

Under the arrangement, Income Access will power that new platform as LionsBet focuses on optimising growth and acquisitions across its brands in both Nigeria and Zambia.

LionsBet will have access to robust tracking and reporting technology to help it make strategic campaign decisions, while the platform will also facilitate affiliate communications, boost marketing partnerships and support long-term program growth.

Partners that sign up to the affiliate program will benefit from a revenue share commission model, which, based on net revenue, will start at 35% and rise to as high as 50%.

Affiliates will also have access to a dedicated support team, a diverse catalogue of marketing materials and attractive player promotions to help drive customer acquisition.

In addition, LionsBet players will benefit from features such as weekly free bets, deposit achievements, live cash out functionality and a loyalty rewards program where each bet is converted into redeemable points.

Other benefits include 10% cash-back from total winnings, fast pay-outs, weekly giveaways on social media and free access to LionsBet’s Nigerian brand via MTN Nigeria.

“LionsBet is focused on growing alongside our partners and providing players the best possible gaming experience,” LionsBet co-found and director, Akram Bacha, said.

“Our new affiliate program and partnership with Income Access will help us continue to meet those goals, while growing within our target markets.”

Tara Wilson, senior vice president and general manager at Income Access, added: “We’re excited to partner with LionsBet, which is an emerging brand within an expanding market, further emphasising our growing presence and focus within Africa.

“Their market reach, combined with the flexibility of the Income Access platform, provides great potential for long-term success.”

Founded in 2016, LionsBet is licensed in Nigeria by the Lagos State Lotteries Board and also in Zambia by the country's Betting Control and Licensing Board.