LeoVegas bolsters engagement with BlueRibbon

LeoVegas bolsters engagement with BlueRibbon

B2B marketing platform provider BlueRibbon Software has agreed a partnership with online gaming operator LeoVegas Mobile Gaming Group.

Published 6th November 2019

Under the deal, LeoVegas will launch new jackpot-based promotions across all of its B2C products.

BlueRibbon said that the roll-out will give players a new layer of excitement and anticipation during gameplay.

“At LeoVegas we’re continuously searching for the new and innovative ways to build the greatest gaming experience,” LeoVegas head of live casino, Rokas Benetis, said.

“Our partnership with BlueRibbon will enable us to add new level of engagement and gamification to our existing games portfolio. Through LeoJackpot our players will have access to the exclusive jackpots while playing their favourite games.”

Amir Askarov, co-founder and chief executive of BlueRibbon, added: “We believe that online gaming brands need to differentiate themselves and are looking for solutions to help them to acquire and retain players.

“Because our platform is agnostic to any game or vertical, and every bet or action on any product gives players a real chance of winning a jackpot prize, operators can create unique jackpots that resonate with their player segments. We’re giving them the control they need to reach their business objectives.”